SMO
With the advent of social networking sites such as Orkut, Facebook, My Space, Linkedin etc, Social Media Marketing is the perfect way of reaching out and marketing to your target audience.
There are several reasons why you would want to use social media marketing. Also, known as social media optimisation, it is one of the best and cheapest ways of hitting specific audiences with the right communication. One of the best forms of traditional media which helps in brand awareness, brand recall and brand image, is being spoken about, better known as word of mouth marketing. Taking this word of mouth marketing to the internet space is social media marketing. This can be done through Viral Marketing.
The most important part of viral marketing, are now not just being passed on through email messaging but also through other forms such as scraps, posts, notes, blogs, tweets and status messages.
Traditional outdoor advertising, print inserts and TV/ radio advertising have been a known form of traditional marketing. However, with the growth of internet users, you get to showcase your brand to users as ‘hoardings’ on different social domains. The difference however is that you get to choose your target customers based on their demographies (such as age, gender), geographies and psychographies (behavioural patterns). A targeted marketing plan allows you to strategise and send different kinds of messages to different audience, based on their triggers.
Content seeding on different trusted and recognised websites works as online PR for your brand. Blogs and content seeding on websites (such as Wikipedia, Google Knol, Yahoo Buzz), help in establishing your brand identity.
Microblogging too has become the rage with people across different ages, fields and geographies with the advent of Twitter. Twitter feeds let you encourage interest in your brand, as well as allow you to lead potential customers to your website.
Another interesting social marketing tool is social bookmarking. Bookmarking tools such as Diggit, Delicious, Burrp, Mouthshut and Stumbleupon, let people not only bookmark your website if they find it interesting, but review it and share the information with their online social circle. You also have a platform , which lets you get a feedback on your brand.
However, the most important feature about social marketing, is that it is highly cost effective. You ensure a tremendous reach and conversion, without needing to spend oodles of money, like you would need to with traditional marketing. If you still feel that traditional marketing has its advantages, then you can still go with social media marketing to compliment your online and offline marketing efforts.
There are several reasons why you would want to use social media marketing. Also, known as social media optimisation, it is one of the best and cheapest ways of hitting specific audiences with the right communication. One of the best forms of traditional media which helps in brand awareness, brand recall and brand image, is being spoken about, better known as word of mouth marketing. Taking this word of mouth marketing to the internet space is social media marketing. This can be done through Viral Marketing.
The most important part of viral marketing, are now not just being passed on through email messaging but also through other forms such as scraps, posts, notes, blogs, tweets and status messages.
Traditional outdoor advertising, print inserts and TV/ radio advertising have been a known form of traditional marketing. However, with the growth of internet users, you get to showcase your brand to users as ‘hoardings’ on different social domains. The difference however is that you get to choose your target customers based on their demographies (such as age, gender), geographies and psychographies (behavioural patterns). A targeted marketing plan allows you to strategise and send different kinds of messages to different audience, based on their triggers.
Content seeding on different trusted and recognised websites works as online PR for your brand. Blogs and content seeding on websites (such as Wikipedia, Google Knol, Yahoo Buzz), help in establishing your brand identity.
Microblogging too has become the rage with people across different ages, fields and geographies with the advent of Twitter. Twitter feeds let you encourage interest in your brand, as well as allow you to lead potential customers to your website.
Another interesting social marketing tool is social bookmarking. Bookmarking tools such as Diggit, Delicious, Burrp, Mouthshut and Stumbleupon, let people not only bookmark your website if they find it interesting, but review it and share the information with their online social circle. You also have a platform , which lets you get a feedback on your brand.
However, the most important feature about social marketing, is that it is highly cost effective. You ensure a tremendous reach and conversion, without needing to spend oodles of money, like you would need to with traditional marketing. If you still feel that traditional marketing has its advantages, then you can still go with social media marketing to compliment your online and offline marketing efforts.
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